Short Summary
HOW ARE CAMPUS AMBASSADOR HIRED?
BY: ANKITA SHARMA, VIDHYARTHI DARPAN
The marketing world consists of plenty of brands. Each of them projecting their product in unique ways to build their presence in the ever-growing market. Campus ambassadors are undergraduate students appointed by a concerned company or brand to increase their brand value at a college/university level. You might wonder how a regular college-goer becomes the face of the brand.
In this article, you will get all the information regarding Campus Ambassadors and the journey to be one! Read on.
Who are Campus Ambassadors?
Campus ambassadors are the face and voice of a particular company. It is a no-brainer that to reach a large audience, a company needs to have broad networking. It is necessary to build a valuable presence in the competitive world. For this, the company takes services of youngsters from college/university. They hire and appoint ambassadors to represent their company on the campus. These ambassadors are the connecting link between the college and the company.
Skills Required
Being a Campus Ambassador, you should possess discreet skills that make you stand out from the crowd. While you will learn new skills in the training process, the pre-requisites are as follows:
Technical skills
- In-depth knowledge about the brand
- Digital Strategist
- Affiliate Marketing
- Digital Marketing
- Networking Talent
Personal skills
- Leadership traits
- Teamwork
- Efficient public speaking
- Commitment
- Time management
- Versatility
- Approachable and friendly nature
- Reliability
- Critical thinking
- Logical reasoning
Responsibilities
The prime duties of the Campus Ambassador are:
1) Organize informational workshops, seminars, practical sessions, brand campaigns, etc.
2) Feedback accumulation from peers and teaching faculty
3) Analyse and respond to queries posed by fellow students
4) Creative and functional approach to problems; problem-solver
5) Use digital marketing skills to promote the product online
6) Advertise different products in brand collaborations.
7) Recruit useful assistants and keep track of works
8) Conduct outreach programs, surveys, and interactive polls
9) Engage with like-minded students to intensify reach
Do you get paid to be a campus ambassador?
Of course! Being a Campus Ambassador is a full-time job with a well-paid salary. An average salary of a Campus Ambassador in India is 2.2 LPA, while the monthly salaries vary from Rs. 3,000 to Rs. 10,000. Along with definitive pay, they also get a monthly stipend plus attractive incentives, gift vouchers, occasion-specific customized merchandise, gift cards/goodies, and cash rewards. Even though some companies acquire students temporarily, the perks are the same for everyone.
Above all, students earn recommendations and endorsements on their resumes that unquestionably helps in the long run.
How are Campus Ambassadors recruited?
1) Through online job sites (Indeed, Intern Shala, Naukri.com, LinkedIn, etc.): In this tech-savvy era, finding jobs is not difficult. There are many sites where companies put forth vacancies for Campus Ambassadors. Brands post opportunities stating their specifications for the job. Interested candidates can apply online by uploading the resume and set of qualifications. Recruiters view the resumes and select those which cater to their brand virtue and connect with the person by email or phone call. After the telephonic interview, if matching with company requisites, they hire them.
Students can opt for CA internships as well. Internships, unlike regular jobs, may be paid or unpaid that usually lasts for a few weeks to a few months. Beginners should gain a little sneak-peak into the corporate world by applying for this. The process is the same as for the job – Apply, get seen by recruiter, contact, telephonic interview, hire.
2) Through Referral: Referral, in the CA context, means endorsing a student based on its previous achievements by a professional working in a similar sphere. A company can directly recommend and hire a student provisionally. The company associates may keenly scrutinize the performance of the candidate on several factors for a few days or weeks. If it concurs with company needs, the student is hired permanently after primary formalities.
3) Through CA Programs: Students seek companies that suit their interests. Regular career fairs and information sessions/seminars are held in the college to provide insights and opportunities to young people. In this way, companies gain recognition and help in brand expansion. Sometimes, they also sponsor cultural activities and advertise their product to ignite interest in students. Campus Ambassador Program is another way company get in touch with enthusiastic students. Most of them require filling an online form of the company, followed by shortlisting of candidates. Selected candidates receive a call for the “telephonic interview.” If the profile and personality matched with the company’s goals, he/she will receive a confirmation email. Thus, a person sets foot into a new arena!
Some of the programs you can join are:
1) Campus ambassadors at Coding Ninjas
2) HackerEarth Student Ambassador
3) OnePlus Student Ambassador
4) TechGig Campus Ambassador Program
5) GeeksForGeeks Campus Ambassador
CA Student Selection Criterion
The first impression is indeed the last. The striking qualities that earn immediate attention of the recruiter are
- Excellent communication skills
How you speak has more impact than what you converse in the interview. If persuasion is your forte, you are halfway there. In advertising a product, intercommunication plays the most significant role. A confident, expressive person is an asset to the company.
- Is socially active
To keep at pace with the tech-ridden world, one needs to stay updated on social trends. A socially active person with consistent followers/friends in various social media platforms (Facebook, Instagram, Twitter) will aid in extending the outreach of the company. Again, a plus point.
- Active participation in college events
Getting involved in public activities only enhances personal skills. Since Ambassador is all about making connections & convictions and promoting products, having numerous links pays. Also, it shows organization skills, teamwork, passion, and seriousness towards a task.
- Learner
Campus Ambassador is about grasping the basics and implementing them creatively. A learner is self-motivated and driven for excellence. They are enthusiastic about life, in general. Companies need such kind of lively personalities.
Campus Ambassador Interview Questions
Job-based Questions
- About our company and products, do you know ?
- How would you attract the target audience towards a product?
- How do you handle marketing and promotions?
- What social media do you use frequently? How would you use social platforms for brand promotion?
- In this field, Do you have previous experience of working?
- Why do you want to join the company?
Personal Questions
- Tell me about yourself/introduce yourself.
- What are your hobbies and interests?
- What are your strengths and weaknesses?
- What clubs have you joined in the college?
- How do you handle stressful situations? Give an instance.
- How would you persuade adamant clients?
- How would you manage academics and brand promotions? / How would you accommodate product promotion in your daily routine?
Apart from this, one needs a positive attitude and calm composure to ace in the interview.
