Things To Consider When Choosing a Tutor or Coaching Classes

THINGS TO CONSIDER WHEN CHOOSING A TUTOR OR COACHING CLASSES

BY: SHREYA AGGARWAL, VIDHYARTHI DARPAN

Hiring tutors or getting enrolled in coaching centers can be useful as they help the students prepare for various exams and ace them. Coaching centers mainly help in cracking entrance exams to get admissions in the desired universities or colleges. They help in fulfilling the dreams of the students by helping them cover this milestone. Choosing what’s the best for you can be a bit time consuming and even exhausting but it will help you in the long run. 

Here are few things you should consider when choosing a tutor:

  1. Experience of the tutor

Check the educational qualifications as well as the experience of the tutor. They should have experience in teaching similar kids like your child with the same curriculum. The more experience they have, the more knowledge they’ll have about the exam pattern, style of questions, study pattern, frequently asked questions, etc. They will also be able to solve the doubts of your child in a better way. Check if they an experience in teaching in schools, colleges or even coaching centers. Go for aged teachers with years of experience. 

  1. Educational qualifications of the tutor

Make sure to check the educational qualifications of the tutor as the will come in handy while teaching of course. Choose the tutor with the best academic credentials and skill set.  

  1. Method of teaching and communication skills

The tutor needs to have a great verbal communication skill set. They should be understanding to develop a good teacher-student relation. The language and method of teaching should be very clear and easy to grasp as far as the student is concerned. 

  1. Do they have their own educational material?

A lot of tutors have their own study material and notes which come in very handy for the students. Teachers who have developed their own material over the years according to their experience are needed to be given a higher priority.

  1. Do you want a home tutor?

If the student feels more comfortable in studying in the space of their own home, consider a home tutor. The more comfortable the environment is, the better the study sessions will be. Home tutoring also means that your child will get the undivided attention of the teacher. They will focus solely on your child.

  1. Fees of the tutor

Choose the tutor who fits your financial expectations. Usually, they charge their fees by hour. Make sure to have a direct talk with them regarding their fee structure. 

  1. Check references

Find references form other students or from different credible sources. This will increase your confidence in them and help you make a better decision.

  1. Do they guarantee good results?


Get a teacher who can make sure that they’ll provide good results. This is where experience comes in. Choose a teacher who has helped students crack exams, get good marks before as well. This will help you increase reliability and confidence over the tutor.

Here are few things you should consider when choosing a coaching center:

  • Study material

Almost every coaching center provide their own study material. Before enrolling your child, verify and ensure that they have the relevant course material. The material should be detailed, up to date and easily comprehensible. 

  • Do they take regular tests?

Regular tests are an important factor to check if the students have understood what they have learned so far. Mock tests are the key to crack any entrance exam. Make sure the center takes regular tests and gets theme checked on time so the students can track their progress. Check how they go on to cover the syllabus and if their teaching patterns and timings suit you.

  • Check their track record

Every center provides a track record of the number of their students who have cracked the exams every year. This track record provides a rough idea of the quality of education they provide and their efficiency in getting students prepared for the exams. 

  • Check references

Talk to the students and take reviews of the parents of the students who have already enrolled in the coaching center. They will give an idea about the style of teaching, their efficiency and clear any doubts you have to help you come to a decision. 

  • The teachers they hire

Make sure that the teachers they have hired have the proper educational qualifications and experience. The more experienced the teacher is, the better are the chances of their students to learn, grasp the concepts and dop better in exams. Hey have the most amount if tricks and tips about the exams your child is going to give. Usually for the biggest competitive exams in the country, like NEET, JEE, AIIMS etc., the teachers they hire are alumni of the most respected institutes in India. 

  • Time taken to travel daily to the institute

Try to choose the coaching center which is near to your place of residence. If the center is far away, the time taken by the student to daily travel as well as the energy spent will exhaust the student even before attending the classes. Also, students need to save their time as much as possible to devote the same to their studies and preparation. If you get confused between two equally good coaching centers, the better option is to choose the one which is in close proximity to your home.

  • Reasonable fees

Coaching can be as expensive as you want. However, higher fees do not guarantee good results. Take into account the affordability and the number of services that they are providing.

  • Number of students in each batch

Most centers take up as many students as they get to mint money. This causes the teachers to pay less attention to each student. Make sure your center has a reasonable number of students in each batch.

In conclusion, do your own research before making any decision. Keep the above points in mind. The tutor or coaching center you choose will directly affect your child’s performance, so make sure you choose wisely.

Must Know Tips When Preparing for a Medical Career After High School

MUST TIPS WHEN PREPARING FOR A MEDICAL CAREER AFTER 12TH

BY: SHREYA AGGARWAL, VIDHYARTHI DARPAN

A medical career is deemed to give you a respectable professional life, it is one of the oldest and most popular career choices not only in India but also inn other parts of the world. 

Why go for a medical career?

  • You have a great impact on human lives this way which is a guarantee to give you immense amount of satisfaction. 
  • You get to give back to the society by helping others and saving lives.
  • Along with being respectable, it is also one of the most highly paid professions. 
  • It provides you with stable jobs and a sense of security as well. 
  • There is an immense growth potential in this type of career.
  • You can choose to make career as a doctor, a surgeon, a medical scientist, lab technician, in medical research etc.
  • You can open up your own consultancy firms and clinics, or find work in hospitals and other medical businesses.  
  • You get challenged academically and intellectually. 

TOP MEDICAL COLLEGES IN INDIA:

  • AIIMS, New Delhi
  • Lady Hardinge Medical College, New Delhi
  • Maulana Azad Medical College, New Delhi
  • AFMC, Pune
  • CMC Vellore, Ludhiana
  • Mahatma Gandhi Institute of Medical Science, Wardha
  • University College of Medical Sciences, New Delhi
  • BHU, Varanasi
  • Jawaharlal Nehru Medical College (AMU), Aligarh
  • St. John Medical College, Bengaluru
  • JIPMER, Puducherry

Tips for students looking for making a career in the field of medicine:

1. Attend medical camps and seminars

By joining various medical camps and programs, you’ll get an insight of what’s about to come along your career. You’ll explore various options and realize if you’re cut for this kind of profession or not. You’ll realize what you are signing up for and you can proceed accordingly.

2. Go to a student advisor

you can go to various student counselor who’ll help you by guiding through your options and give you tips and tricks to help better your chances of getting into a medical college. Seeking guidance when necessary will definitely help you in the long run.

3. Have a clear understanding of the syllabus for your entrance exam

The syllabus if the entrance exams like All India Institute of Medical Sciences (AIIMS MBBS), NEET (National Eligibility cum Entrance Test), JIPMER (Jawaharlal Institute of Postgraduate Medical Education & Research), Armed Forces Medical College Entrance Examination (AFMC), Association of Management of Unaided Private Medical and Dental Colleges (AMUPMDC), Combined Pre Medical Test (CPMT), is that of the 12th standard. Questions are asked from three subjects: Physics, Chemistry and Biology of both 11th and 12th standard. Hence, before starting to prepare yourself for these medical entrance exams, you need to be clear about what can be asked from you.

4. Set small goals to finish the syllabus on time

Have a plan ready in advance. Set small targets and take baby steps. Try to finish a few topics each day without burdening yourself too much. 

5. Keep a track of your progress

After achieving these daily targets, keep a journal to check your progress. This will help you clear your mind, without stressing you out. 

6. Focus on your NCERT books the most

Don’t go on studying every entrance book you find in the market. Focus on your NCERT books as they are the key to cracking any medical entrance exam. Once you are through with these books completely, you can go on to study further from other books as well. 

Some of the best entrance exam books are:

  • AIIMS solved papers by Amit and Ashish
  • Tehalaka by Dr. Rajesh Prasad
  • Arihant AIIMS MBBS Entrance Test with 5 solved Sample Papers and Mock Test paper,
  • AIIMS Explorer by MTG with 20 years previous Years solved Questions booklets
  • Organic Chemistry by Arihant Publication
  • Inorganics Chemistry by OP Tandon
  •  All India Pevious years’ solved papers by Mudit Khanna
  • HC Verma book for Physics Theory
  • DC Pandey for Physics Numerical
  • Pradeep A “Book of Physics with Value Based Questions”

7. Understand your concepts 

Try to have a clear-cut understanding of the concepts to the core. Don’t submit to rote learning. Learn in detail and depth of any topic you are studying to ace your exams.

8. Do mock tests

Mock tests are the best possible way to check your progress and your understanding of what you’ve learned so far. Do as many as possible on a regular basis, preferably after each topic you complete. 

9. Join a coaching institute

Once you join a coaching institute, your chances of getting into a medical college increase by a lot. They have a lot of experienced teachers whose sole purpose is to help students crack these entrance exams. They even provide you with their own study materials and tests are conducted regularly. You can ask your doubts and queries to the concerned teachers.

Some of the most popular and most trusted coaching institutes in the country are:

  • Aakash Institute
  • CareerPoint, Kota
  • Oasis Educational Services
  • MBD Alchemie
  • Brilliant Tutorials
  • Bansal Classes
  • Delhi Academy of Medical Sciences (DAMS)
  • Naik Academy, Mumbai
  • WinEntrance

10. Keep revising

Don’t underestimate the importance and benefit of daily revising what you have studied. It will strengthen your concepts and hep you retain information better.

11. Focus on your health

In midst of all the preparation, don’t forget to keep your health in place as well. Remember, ‘health is wealth’ and never let anything come before it. After long study sessions, give your mind and body the rest it needs. 

12. Focus on all subjects

Don’t do the mistake of focusing only on your strongest subject while ignoring the rest. In order to achieve a good score, you need to give them all equal attention. 

13. Try making a time table

Keep a schedule of topics to be covered daily and the number of hours to be spent regularly on studying. Make a time table which suits you and try to stick to it.

How to Become an Income Tax Inspector Through SSC CGL

HOW TO BECOME AN INCOME TAX INSPECTOR THROUTH SSC CGL

BY: ANKITA SHARMA, VIDHYARTHI DARPAN

Government jobs are lucrative and most favored among youths. One such respectable post is of Income Tax Inspector. The income tax department is far more challenging than how it is portrayed in movies. Apart from elevated social status, serving under a reputed organization imparts a sense of satisfaction that is not present in the private sector. It is the reason why most of the youth, newly graduates study hard to fix a post in such government institutions.

The journey towards becoming a Gazette officer starts from acquiring a thorough knowledge of the type of position you want. The Income Tax Inspectors are recruited in two ways: through UPSC and SSC. In this article, we will be discussing the whole procedure of how you can become an Income Tax Inspector through SSC CGL.

Read on to know more about it!

WHO IS AN INCOME TAX INSPECTOR?

An Income Tax Inspector (ITI) is a Group “C” functionary post under the Income Tax Department working for the apex body Central Board of Direct Taxes (CBDT). They are mainly responsible for keeping account of direct tax collection from big corporations & organizations, assess income tax returns, and analyze & report possible tax discrepancies or fraud. It is a prestigious and remunerative post held by reputed officials with a high-paying salary.

HOW TO BECOME AN INCOME TAX INSPECTOR THROUGH SSC CGL? 

Staff Selection Commission (SSC) conducts Combined Graduate Level (CGL) examination for graduates to fill vacancies of various Group B and Group C posts falling under the Government of India. One can become an Income Tax Inspector by giving and acing this exam held once a year. SSC CGL is a national level exam that offers job opportunities to people in various governmental ministries, institutions, and bodies. It is a four-stage examination starting from Tier 1 to Tier 4 with the varying difficulty level. 

To become an Income Tax Inspector, the candidate only requires to attempt Tier 1 (Preliminary), Tier 2 (Paper 1 & 2), and Tier 3 (Descriptive Test). Tier 4 is not applicable for ITI, thus can be skipped.

ELIGIBILITY CRITERION

A) Qualification

Since SSC CGL is a graduate-level exam, applicants must possess a valid bachelor’s degree in any field/discipline from any recognized university or equivalent.

B) Age Limit

For the post of Income Tax Inspector, the general category upper age limit is 30 years. However, categories other than General have the privilege of age relaxation. Age relaxation of various categories to fulfill the eligibility criterion is depicted in the table below:

Category Age Relaxation
OBC 3 years
SC/ST 5 years
PH + General 10 years
PH + OBC 13 years
PH + SC/ST 15 years
Ex-Servicemen (General) 3 years
Ex-Servicemen (OBC) 6 years
Ex-Servicemen (SC/ST) 8 years

C) Fee

The application fee is Rs. 100 for general/OBC candidates. Women (of all categories), SC/ST, PwD, and Ex-Servicemen are exempted from paying. 

SELECTION PROCEDURE

Candidate needs to apply for SSC CGL through the official website. It is mandatory for the candidate to give first 3 exams (Tiers) for ITI recruitment. 

i) Tier 1 (Preliminary)

Tier 1 is the qualifying exam consisting of one computer-based paper. The four sections, each comprising of 25 questions, need to be solved for 200 marks. The duration of the examination is 1 hour or 60 minutes.

A negative-marking of 0.5 marks is assigned for every wrong answer. However, no mark will be deducted if the question is un-attempted. 

Subject Number of questions Maximum marks Exam Duration
General Intelligence & Reasoning 25 50 60 minutes(80 minutes – For VH/ OH) 
General Awareness 25 50
Quantitative Aptitude 25 50
English Comprehension 25 50
TOTAL 100 200

ii) Tier 2 – Paper 1 & 2 (Mains)

In SSC CGL, the tier 2 exam consists of 4 individual papers. It is a computer-based online exam with Paper 1 (Quantitative Ability), Paper 3 (Statistics), and Paper 4 (General Studies – Finance & Economics) consisting of 100 multiple choice questions denoting two marks each. Paper 2 (English Language & Comprehension) has 200 questions, carrying one mark each. The duration span of each paper is 2 hours or 120 minutes.

The penalty for each incorrect or wrongly attempted question in Paper 1, 3 & 4 is a 0.5 mark. There is a deduction of 0.25 marks for each wrong answer in Paper 2 (English Language & Comprehension). 

For the post of ITI, a candidate needs to attempt only Paper 1 & 2 and score as much as possible.

Paper Subject Number of questions Maximum marks Exam Duration
1 Quantitative Ability 100 200 120 minutes
2 English Language & Comprehension 200 200 120 minutes
3 Statistics 100 200 120 minutes
4 General Studies (Finance & Economics) 100 200 120 minutes

iii) Tier 3 – Descriptive Test

Tier 3 is a pen-paper based descriptive test assessing a candidate’s writing language and vocabulary skills. It is an hour-long exam constituting 100 marks. Candidates can opt for the exam in either English or Hindi language. The question generally asked, but not limited to, are Letter and Application Writing for 50 marks each.

Scheme of Examination Maximum Marks Exam Duration
Descriptive paper in English/Hindi (Writing of Essay/ Precis/ Letter/ Application etc.) 100 60 minutes(80 minutes for VH/ OH)

2) Cutoffs

Since it is a reputed central government post, the cutoff goes comparatively high from other posts recruited through SSC CGL. One needs to score 500+ marks out of an overall 700 marks (Tier 1 + Tier 2 + Tier 3). The official cutoff score for Income Tax Inspector for the various category is represented in the below table:

Cut-off

Category Cut-off Marks (Out of 700)
General 578.75
OBC 557.75
SC 515.25
ST 511.50
Ex-Servicemen 482.50
OH 489.50
HH 473.00

AFTER SELECTION

After successfully getting into merit, the candidates undergo an 8–12-week training in respective central institutions per their zonal preference. There are presently 18 zones of the IT Department from which candidates can choose as per their necessity and inclination. The training occurs at DTRTI (Direct Taxes Regional Training Institute) in one of the ten allotted regions. It includes learning tax laws, getting acquainted with various administrative protocols, financial accounting & advance accounting, capital & revenue expenditure, exposure to real-life situations and solutions, research training, etc. 

An Income Tax Inspector’s job profile generally comprises assessment (desk work) and non-assessment (on-field work) tasks. As a desk job, you will principally handle tax claims and returns along with dissolving queries regarding TDS (Tax Deduction at Source). When posted on non-assessment work, you will deal with field works, conduct surprise raids with a team, and confront false income returns by companies that will become a common occurrence. Being an ITI can be tedious at times but the excellent social status that it offers is worth it.

DUTIES AND RESPONSIBILITIES

To work in the prestigious Income Tax Department demands utmost devotion and commitment. The following are the duties and responsibilities of the Income Tax Inspector:

1) To evaluate the income tax returns of an individual or company

2) Conduct an external survey that includes home-to-home, shop-to-shop inquiry, etc.

3) Accumulate and assess the information from the Custom & Excise Department, Sales Tax Department, Banks, Railway Station, etc.

4) Conduct special surveys at a wedding or events where a large amount of money is spent.

5) General inquiries regarding anonymous complaints, complaints of tax evasion, deceitful transactions, assets owned by the taxpayer, implications received from other departments, etc.

6) Summon notices in illegal and unethical cases

7) Assist in ITOs central circles in the examination of accounts and execution of distress orders.

8) Acquisition of property work

CAREER GROWTH

Income tax inspector is merely the first step towards serving the nation with pride. Through timely promotions, the morale of the personnel is kept at par. The increment in position occurs through departmental exams. The promotions in order are as follows:

1) Income Tax Officer (ITO) in 4-6 years of service

2) The Assistant Commissioner of Income Tax (ACIT) in 10-12 years of service

3) Deputy Commissioner of Income Tax (DCIT)

4) Joint Commissioner of Income Tax (JCIT)

5) Additional Commissioner of Income Tax (ADCIT)

6) Commissioner of Income Tax

It takes tremendous experience and dedication to conquer each stage.

SALARY AND PERKS

Serving under the central government pays a fortune. Compared to private firms, government jobs assure security, definitive pay, additional perks such as Dearance allowance, transport allowance, paid leaves, house rent allowance, the mobile bill (limited), and other allowances. 

The grade pay of an Income Tax Inspector is 4600 with basic pay of Rs. 9300 – 34800. 

Courses After Engineering

TOP 9 COURSES TO PURSUE AFTER ENGINEERING?

BY: ANKITA SHARMA, VIDHYARTHI DARPAN

Engineering is the most common graduation course students opt for, right after completing their 12th. Whether it is B.Tech or B.E, the 4-year course lets the student step into the world of technology and know the whereabouts of the latest advancements. It is a journey worth following.

While it is good till it lasts, the stress of choosing a career plan after engineering can be cumbersome. To ease your research of choosing the right career, here is a list of courses you can pursue to achieve your desired goal!

1) Accept the Campus Placements

Securing a decent-paying job before completing graduation or joining a company right after graduation is the most popular choice made by third-year or last-year engineering students. Many reputed companies visit colleges providing job openings.

Campus placements deliver enormous opportunities to budding engineers. The prerequisites for landing a good job are consistent CGPA, good communication skills, technical knowledge of the subjects, and confidence.

Campus placements processes differ from college to college. However, the preliminary tests remain the same – Academic record, participation in cultural events, Aptitude test, Group discussion, and Technical interview. Students who want to kick-start their careers in the early days of college can surely go for campus placements and prepare well.

2) Go for Masters (M.Tech/M.E)

If you want to gain insights and learn more about the subjects, doing a master’s in the preferred field is recommended. M.Tech/M. E (Master’s in Technology/Master’s in Engineering) is the course you can pursue to accomplish that. To get enrolled in these courses, students have to attain required marks in entrance exams such as GATE (Graduate Aptitude Test for Engineering) held once a year. Other exams for M.Tech programs are IIT JAM, NEST, JEST, etc. Most colleges accept GATE scores for admission into Master’s courses.

M.Tech/M.E is a two-year course wherein students learn and explore new ventures with in-depth knowledge of the specialization they choose. It provides the best career opportunities for undergraduate students; they can procure a job amidst studying as a lecturer or researcher. After post-graduation, one can apply for a Ph.D. and become a professor gaining a handsome salary.

3) M.Sc.

Master’s in Science (M.Sc) has become a popular course opted by many engineering undergraduates. Not only in India, one can pursue M.Sc in foreign nationals as well. Students can go for specializations such as M.Sc. Physics, M.Sc. Chemistry, M.Sc. Aeronautics, M.Sc. Computer Science, M.Sc. Electronic Sciences, M.Sc. Artificial Intelligence, etc.

To get admission into M.Sc programs in abroad colleges, students need to clear TOEFL/IELTS (English proficiency tests) and GRE (Graduate Record Examinations) to earn scholarships.

M.Sc. Physics is the most favored course among engineering graduates. One can further go for the Ph.D. program to gain skills and experience.

4) Most Followed Career Option – MBA

There has always been confusion between choosing an MBA or M.Tech course among newly-graduates. It is because both of them offer immense career growth with attractive pay. B.Tech/B. E with an MBA degree attract many potential recruiters as they get the best of both courses: Technical knowledge and Marketing skills.

The market value of MBA graduates is tremendous. Students acquire numerous skills in management, leadership, self-confidence, teamwork, and overall personal growth. It is a win-win scenario for students and recruiting companies as students get a rewarding salary and companies acquire an adept employee. It’s not surprising that the majority of MBA graduates are, in fact, engineers.

To get admission into a renowned MBA institute, students need to clear any management exam such as CAT (Common Aptitude Test), GMAT, MAT, ATMA, SNAP, among others. 

5) Be a part of Central Administration – Civil Services

For some clearing the UPSC exam and becoming an IAS officer is a dreadful journey while for some, it is a cakewalk. But the hard work and dedication are the same for all. It’s a dream of many to serve the nation in the best possible way. If you have the zest, Civil Services Examinations (CSE) is for you!

UPSC CSE conducted by UPSC is undoubtedly the most strenuous exam in India. It is because of the consistent dedication it demands. After the hardship of clearing the exam, one can serve in IAS, IPS, IFS, Audit and Account service, etc.

Do you know that in 2016, out of 176 IAS recruited, 32% (56) were engineers?

6) PSUs

PSUs or Public Sectors Undertakings are state-owned and government-run companies in India. Some of the PSUs offering high salaries with job security are Indian Oil, ONGC, MDL, NTPC, BHEL, among others.

They recruit engineers based on the GATE score of the current year. However, some PSUs such as Airport Authority of India, RBI, SCIL, BARC, BSF, etc. do not require GATE scores. 

Public Sector Undertakings offer great pay with career growth for engineering graduates in Electronics, Electricals, and Mechanical.

7) Entrepreneurship – Venture New Possibilities

Plenty of entrepreneurs have emerged with innovative ideas in recent years. Engineers accumulate qualities and desired skills throughout their college life by taking up assignments, challenging projects, and participating in various college fest/hackathons; acquiring skill-set applicable in the marketing world.

Entrepreneurship is an exciting journey of formulating new ideas and implementing the same for the betterment of society. All you need is a plan and motivation to bring change. Remember, a start-up demands sheer dedication. If you have it in you, entrepreneurship will prove to be the stepping stone for your success!

8) Opt for Internships

Though there are short-term internships offered by many companies during college time, there is no harm in looking for internships that interests you. You can register yourself on job-seeking websites like LinkedIn and InternShala that act as the mediation point between the recruiter and the job-enthusiast.

Internships usually last from a few weeks to a few months, say 3-6 months. In this duration, you get to experience the gist of corporate lifestyle by taking up real-life projects. It is a good option for engineers who want to build their skill-set under reputed institutional training. It is better for students who desire to add expertise to their resume before bagging a real job! 

9) Serve in Elite Defense Forces

It is no doubt that engineers are most desired in the armed forces by a large margin. From the Indian Army to the Indian Navy, there are innumerable opportunities lined up for new engineering graduates.

The entries are different for different forces.

1) INDIAN ARMY: Engineers can join the Indian Army in the Corps of Signals, Corps of Engineers, Corps of Electronics, etc. through TGC (Technical Graduate Course), UES (University Entry Scheme), CDSE (Combined Defense Services Examination), and SSC (Short Service Commission) schemes. 

2) INDIAN NAVY: Navy has the most engineering graduates. One can join the Indian Navy as Observer, ATC (Ait Traffic Control), Pilot, Naval Architecture, Electrical branch, etc. through INET (Indian Navy Entrance Test), UES (University Entry Scheme), CDSE (Combined Defense Services Examination), SNAES (Special Naval Architect Entry Scheme), and SSC (Short Service Commission) schemes. 

3) INDIAN AIR FORCE: Electronic and mechanical engineering graduates have an upper hand in this force. You can join the Indian Air Force by clearing a written exam (AFCAT+EKT) and SSB interview.

PLUS, ONE!

DO WHAT YOU LOVE! PURSUE YOUR PASSION!

There are no limitations to what one wants to explore and learn. If the mentioned options do not suit you and your interest lies in some other career, you can pursue that. Fashion designing, wildlife photography, filmography, business, animation & VFX, graphic designing, even discography, and filmmaking are a possible career option after completing engineering.

How To Increase Traffic On Site Using SEO

HOW TO INCREASE TRAFFIC ON SITE USING SEO?

BY: ANKITA SHARMA, VIDHYARTHI DARPAN

Imagine this: you have written the best article on an interesting topic which you want to share with the world. You posted on your blog post. It’s been a few days, with no comments or shares, or feedback from readers. What is going wrong? What is amiss, you wonder.

It is when SEO comes into the limelight. Search Engine Optimization is a process of introducing a sleek change for enhancing the web search so that the content with the most traffic shows up in searches.

Now how do you increase organic (unpaid, natural audience) traffic on your website? Read on to know how SEO can help you achieve this!

What is SEO?

SEO or search engine optimization is a vital factor that affects how and what the audience search for content. SEO gives a boost to your reach by adding additional traffic to your website. It is with the help of proper implementation of SEO that you can gain higher ground on search engine ranking and land on the first page of Google Search!

Role of Keyword Research

Keywords are, in simple terms, what terms, words or phrases people search on any search engine (mostly it’s Google). Essentially the user looks for the most manageable word. The higher the occurrence of SEO keywords, the more will be the reach. However, the content you are putting in public should be relevant to the target audience. The addition of useless, distractive, out-of-context keywords can hamper the interests of the audience. For this, you need to get into their mind and ask questions like what exactly do I want & where can I find it?

How to increase traffic on site using SEO?

Though you can find plenty of tips and tricks elsewhere, the below mentioned are basic methods to increase organic traffic by optimizing the search engine.

Site speed

Time is precious for everyone – be it a working professional or a researcher or an eager, impatient kid who wants to learn about cricket pitch. Therefore, the speed at which a site opens is crucial for the user. Mostly, if it takes more than 2 seconds to present the material, people’s interest vanishes. Likewise, people don’t fancy the small circular loading signs on any image. Visuals are as important as the content. Few things you can do to avoid (or at least reduce) this are: 

  • Optimize picture quality. Reducing the image pixels and size by 30-40% makes the site function faster.
  • Store cache data to smoothen the user experience by permitting faster loads due to previous encounters.
  • Remove unnecessary elements and plugins not-in-use to prevent overloading of the website.

Make your site secured using HTTPS://

Google takes stringent control of unauthorized websites. An extra ‘s’ stands for ‘secure.’ Its presence in your website HTML goes a long way in guarding user and website confidentiality. Factually, Google gives a red warning against the un-secured sites, leading to a turn-away from potential users. HTTPS (HyperText Transfer Protocol Secure) ensures private experience and protects from third-party attacks & interference. You need to get an SSL (Secure Sockets Layer) certificate from your hosting website to implement HTTPS. 

Moreover, Google recognizes SSL certifies websites as one of the minute factors that affect SEO ranking. Even Google Analytics prefers HTTPS driven site that also preserves referral data. After all, when you’re generating or transferring vital data, you need to take the utmost precautions.

Engage with your audience

It cannot be emphasized enough. Conversations and connections are what motivates others to check out something. The longer the user stays (or genuinely absorbs the content), the more acknowledgment your site will gain in Google’s eyes (SEO ranking, in this case). According to Google Analytics, the time spent on each website affects the bounce rate. Bounce rate is defined as the percentage of single-page sessions or how long the user spent on your site without any interaction. About 30% bounce rate is deemed healthy.

Be mindful that people visit those sites repeatedly where they found quality and valuable content. Hence, your priority ought to be creating beneficial content. Add creative images, posters, flow charts, infographics for immediate understanding of the matter. Write concise sentences and use simple language. For better perception, use pointers, and bullets.

Be specific about the product.

The needs of your end audience differ in different instances. For example, if your site deals with selling motorbike; some people like a red, motorbike with max power and high fuel capacity, while some prefer golden with a digital odometer. What sounds better? ‘Bike for sale!’ or ‘Red Hero Honda for sale.’?

Keywords are directed predominantly towards what exactly users are searching. Short (One or two words) keywords have numerous competitors whereas 5-6 pertinent terms (known as long-tail keywords) have comparatively low competitors and high chances of showing up on the first page. It will pull organic, genuine viewers.

Think like a visitor – Ask Questions

Get into the mind of your target audience. If your niche lies in food marketing like a restaurant, ask yourself – what is trending currently in food blogs? How to made Kaju-katli from scratch? What ingredients are surfacing for the best recipes in the prevailing weather? and so on. You will be surprised what search engine history consists of. Most of them start with How, What, Where, and When. If you put forth audience-driven questions and provide answers for the same, Google Analytics notices and features an appropriate part of your article. 

User-friendly (mobile)

Today, most of the business happens on mobile phones. We squander an extraordinary time on mobiles. It is why the handling and performance of sites need to be mobile-friendly. The website should be adept to mold itself according to the device such as mobile, tablets, desktop, etc. The responsiveness and compatibility ratio of sites need to align with mobile functions. Like the screen size, fonts, clickable ads, links (internal & external), website speed, etc. should adjust with the device.

You can check devices adaptability using Google’s Mobile-Friendly Test. Just paste the URL of the website, see the score, and make changes accordingly.

Write concise meta-description

Meta-description is what you observe right below each search result. It indicates a summary of the search result. This fragment describes the essence of your page. Depiction of meta-data should be well-researched with targeted keywords to assist in SEO. 

The character limit for meta-description is 275. Try to accommodate your summary within this. Your description should be direct, relevant, captivating, engaging, and short.

Visual treat – Use images & videos

Adding tutorial, explanatory, or educational videos on your site is a plus. Since 55% of the audience searches for video content, you need to focus on delivering what users mostly demand. If you are a video publishing website, you need to optimize your editing, scrutinizing, and posting video content. By focusing on prominent factors such as thumbnail quality, duration, proper keywords in title and description, and most important – Quality Content, you en-captivate the user’s attention.

Back links

Back-links are links directed to another article/post internally in your post. It generates a series of associated posts related to the content at hand. Back links are a great way to earn audience confidence as more sites reference or cite your articles, Google gets the impression of “worth-reading” and the popularity of the article. This way, your site ranking enhances on the search engine. It is, therefore, imperative to connect to similar niche websites to grow your reach. 

Conclusion

SEO is easy provided you know the basics of SEO and a little of human psychology. Now when you know the fundamentals of SEO, go on, and start working on it!

Goal Setting: A Journey To Personal Growth

GOAL SETTING: A JOURNEY TO PERSONAL GROWTH?

BY: ANKITA SHARMA, VIDHYARTHI DARPAN

Introduction

Are you lost about what to do next? Do you lose motivation, sometimes? Goal setting is an important factor that drives us. We set goals for health, for money, for career, even for self-development. We all have desires to be different, to live a life worth living.

Planning your future starts with visualizing it. For that, we require a map to follow. The process of setting a goal helps us to choose where we want to go in life. By knowing precisely what we want to achieve, we know where need to concentrate our efforts.

Read on to learn what exactly goal setting is and why it is important!

Why one needs to set goals?

It’s simple: to live a life on your terms. Goal-setting fixes our focus from useless, distractive things towards meaningful growth. It sets a course of self-development. It encourages us to push our limits and attain the impossible, which after fulfilling we get to know that it wasn’t so hard, after all! It lets us explore ourselves, acquire knowledge, organize & prioritize our needs, manage time well, and use resources so that we can make the best out of our life.

Goal setting is essential because it clears our vision; helps us differentiates what’s relevant and what’s a distraction. It acts as a constant reminder of living our life, not just go with the flow. It motivates and builds self-confidence.

Steps in Goal-Setting

Following are 5 steps of goal setting first described by Lars-Eric Unestahl of Sweden.

1) Recognition of the goal: Be aware of your previous failures. List all the things that didn’t work out and those that did. Contemplate what exactly went wrong, the methods used, goal timeline, etc. It helps in self-introspection and establishes a baseline for forming realistic and achievable goals by the person. 

2) Make a list of possible goals: Expand your mind. Make a list of goals you want to accomplish. No matter how small, insignificant, non-reachable it may seem, jot down everything. This step determines the extent of all feasible goals – goals which have a low or high probability of conquering.

3) Goal analysis: Now that you have created a repository of goals, arrange them in order of their possibility and attainability. Assess each objective and classify them based on how much time and effort it’ll consume, forming a hierarchy.

4) Selection of goal: Evaluate the hierarchy of possible goals and select one prominent goal that suits you best. The guidelines for selection are that they should be

  • As difficult as possible but reachable. The motive is to be guilty of being hard rather than too easy to push your comfort zone.
  • Organized in order of priorities if similar goals exist.
  • Connected to one’s performance, hard work, and commitment, not on passive things like pride, jealousy, competitiveness.
  • Focused on improving activity, not only for the sake of maintaining or re-treating it, and
  • Measurable

5) Goal formulation:  After a fitting goal selection, it should be well-analyzed and constructed according to the following factors;

  • It must have self-paced items
  • It should be expressed constructively (no destructive or negative affirmations)
  • It should be relevant for the individual (not influenced by what others ‘expect’ from you)
  • It should have an optimal probability where you can justify why each goal is achievable
  • Believing it can happen. (no doubts about outcomes with controlled factors)
  • Results can be observed clearly

Goal-setting isn’t overnight planning and execution. It needs days of in-depth research of your wants and aspirations. When we are mindful of the above process, we see our career finding a place in our life.

Types of Goals

Goals are individual specific. People set goals every day – ‘I will learn this recipe today.’ ‘I finish work before midnight.’ ‘I will lose weight before my brother’s wedding.’ and so on. As a human, we have different requirements at different frontiers of life. Focusing on only one goal can lead to the failure of others.

Some of the goals people set for themselves are listed below. The priority of each aim relies on the individual’s intention and needs.

  • Physical goals

These goals concern your physical health and physical well-being. Any activity affects your mind and body. It increases our longevity. If you want to lose that extra fat, want glowing flawless skin, and a body free of ailments; if you want to improve your lifestyle, you need to set these goals and work for them.

  • Career Goals

What kind of life you desire, where do you want to be 5 years from now, what will the future be like for you, what skills you’ll learn, and to what extent you are willing to go for your dream job; all these questions are dealt with when you set career goals.

  • Monetary Goals

Financial planning is the fuel for your money-related goals. What kind of house do you fancy? What kind of car do you want to drive? Where do you want to go for vacation? What education do you want to fund for your children? The answer to all these depends on your financial planning and performance.

  • Self-Development Goals

Set goals for improvement and self-development. Set goals for improving self-image and self-esteem. Spiritually active people tend to perform better compared to those who are confused and lost. It is a human’s learning ability that makes self-development an advantage.

  • Just for Fun Goals

Joy and enjoyment have their place in our life. Set goals of how you want to spend your time, what cities you want to visit, what entertainment you like. Learning a new art form or pursuing new hobbies can also become a part of your goal.

  • Collective Goals

Collective goals are set for community betterment. It is an act of selflessness. As a member of humankind, you are responsible to return to society than you receive from it. These goals, also called social goals are measured by what you contribute to society.

SMART Goals

Goals become easy when you have well-thought planning. A useful tool to make your plan impactful and powerful is SMART – a mnemonic to guide you in your journey. The details of what it is and how to implement are given below:

S – Specific

Be specific about what you want. Decide and prioritize what exactly your needs are. Focus on details, what things you can gain from a particular goal. For example, you want to buy a car. Will a vehicle not leveling with your wish, do? You require a specific model, color, interior, features, price, etc. To assure specificity, your goal should answer the 5 “W’s.”

WHAT – What do I want to accomplish?

WHY – The concrete reason to select that goal

WHO – Who is directly involved?

WHERE – Where can I find resources, guidance, materials?

WHICH – Catalog the limitations & how to overcome them

M – Measurable

The second word focuses on the measurability of your goal. You need to quantify the aspects of the goal. Keep track of your enhancements and progress in the process. Analyze what parts need extra attention. Record your achievements. The best way is to ask yourself: How much? How many? & How will I know when to stop?

A – Attainable

The third term focuses on setting a pragmatic goal. Identify goals that are attainable practically. If you see the real world, all the things have a practical purpose to exist. Learn skills, improve abilities, gain a financial capacity to reach them. A logical goal answers all the Hows – How will I start? How can I use my resources? How can I make changes to step ahead?

R – Relevant

Choose a goal that is relevant to your being. It ought to be immensely productive and directly benefit you. It should be managed according to the present demand. Doing unnecessary research for simple tasks wastes energy. Ask yourself: Is this worthwhile? Is this the right time? Is he/she the right person?

T – Time-bound

The final element is time management. Your goal should fulfill in the stipulated time. Time is a priceless commodity for you. Set deadlines. Avoid procrastination. Time should be managed at your pace and comfort. Although, do not get swayed by temporary pleasures. Based on the time, a goal can be long term (5-10 years) or short term (hourly, weekly, monthly, daily).

Conclusion

Setting a goal may seem cumbersome and probably frighten you a bit. But a goal gives a clearer view of your wants. The intensity of the aim depends on the person. We must keep reviewing our goals and adjust them to fulfill our meaningful purpose in life. Following a strict regime and a constant pump of motivation is a must.

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